 |
|
|
 |
|
 |
 |
AK47
AK47 Mission
Man as a symbol of imperfection, of natural evolution, of uniqueness that is able to add value to the eyes of the attentive observer.
Here we propose industrialised craftsmanship. Strong single identities which, combined with effective serial features, are represented in Ak47 products.
The search for detail not only in the end product but in all its processes: from the drawing board to production and packaging.
The current design scene is represented by products that are repetitive, chasing after one another, and all very much alike.
The themes they deal with are too often similar, research and innovation are frequently neglected.
Hence the intuition of Ak47: to develop designs that shun the obvious, venturing into questions that are still unexplored.
The aim is to qualify simple objects; to enhance them and characterise them with the quest for a particular process, the innovative use of materials, the care for details.
This is the only way to escape the bonds of fleeting fashion and achieve lasting elegance.
Wood management is the first theme of the project that Ak47 tackled, but we wished to extend our range as much as possible in order to cover an infinite series of possibilities.
Our proposals aim to amaze with unexpected details, almost hidden at first glance.
And so the new Ak47 collection of contemporary furnishing accessories was created, which seeks to discover the equilibrium between functionality and style to release a language that is able to bring together innovation, proportion, originality and usefulness.
AK47 - About us:
Ak47 is the identification mark of the machine gun designed in 1947 by Mikhail Kalašnikov.
The choice of this name is provocative, strong and incisive. We appreciate the synthesis and efficacy of the object, taking our distance from the purpose for which it was created, but recognising its value as a design.
The creative artists at Ak47 propose products that are docile, innovative, efficacious and efficient. The intuition of Ak47 is to design and produce furnishing accessories that shun the obvious, venturing into questions that are still unexplored.
Wood management is the first theme of the project that Ak47 tackled, but we wished to extend our range as much as possible in order to cover an infinite series of possibilities. Research and innovation, made in Italy for new projects that have not been overworked by the many companies that design and produce in the world.
A constant challenge that stimulates, contaminates and fascinates anyone who relates to the Ak47 philosophy.
|
|
|
|
 |
 |
 |
 |
|
