Sagaform = gifts you’d like to keep for yourself
THE BRAND
The Sagaform brand stands for fun-filled, innovative gifts for the kitchen and the table – indoors and out.
Items you’re pleased to give as gifts, but would also be happy to have yourself.
Sagaform wants to be the natural choice when you’re looking for a gift for the hostess of that Saturday-night dinner, or to welcome the new neighbour. Or simply to brighten up your own home.
The gift market is unlimited, and our goal is that Sagaform products should always be an obvious choice. Sagaform means products that give pleasure and bring a smile to the recipient’s face.
To make this possible, we work with Sweden’s foremost designers. Well-versed in the brand’s core values, they always stay on top of home furnishing and lifestyle trends – which is crucial if we are to guarantee our customers first-class Scandinavian design.
We expect nothing but the best from our suppliers, and high quality is essential for a product to be included in the Sagaform range.Welcome to the fun-loving world of Sagaform.
The History
1988-1993: During the early years the company focuses on distribution of items such as office materials and kitchen equipment.
1994-1996: The Sagaform brand is created in 1994 and work on designing our own products in-house for our gift and household ranges begins.
1997-1999: The shop-in-shop concept is developed and becomes a huge success. Sagaform exhibits internationally for the first time at the Frankfurt fair in 1997 and this results in immediate market shares outside Scandinavia. In the sames year operations begin in Norway with immediate success.
2000: Sagaform is established in Germany.
2001-2002: New Wave Group becomes a majority shareholder.
Sagaform sets up in Denmark and Finland with great results.
2003: Sagaform is established in the UK with huge success.
2004: The franchise concept is developed, and set-up in France begining.
