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El Naturalista
El Naturalista
Our name expresses a different way of thinking and acting. Being a "Naturalista" implies a respect for a rich and deep philosophy that places its trust in life and, on principle, attributes all things to nature.
Our symbol, the frog, represents a land made fertile by water and embodies simple, worldly pleasures. The frog represents the permanent fight against stagnation and reflects our nonconformist character.
Following a road
El Naturalista starts his journey observing everything that surrounded him. He travelled through the world and observed it, becoming impregnated by its textures, its colours, its lines... and after a thousand journeys, real and imaginary, he discovered that a single idea brings us together. Whatever our race or culture... we all walk in search of happiness.
It is that simple. And that complicated.
Market laws lead us to a model based on immediacy from which it is very difficult to free oneself. El Naturalista wishes to demonstrate the world that it is possible to advance in a different direction, along a different road, living and enjoying life.
Leaving our footprint
Movement is our reason to be and exist. That´s why we enjoy creating comfortable and nice footwear, that will help us to start the amazing journey of living. Shoes for people who advance as they walk. Designed by people that build as they dream.
Aware of our responsibility with our world, we make our way smoothing the path for communities wishing to learn and with a lot to teach us. In a mutual learning act, we bring progress closer to the peoples who inspire us and help them to grow, not only as a group but also as people. Progress, if it is to be synonymous to devastation, makes no sense to us. Life inspires life and that´s why El Naturalista develops footwear to walk through it.
Philosophy
Few things in life are as easy as to recognize someone with the El Naturalista spirit. Suddenly, wherever you are you see and recognize them. Although it is not that simple to explain what identifies them. Because... What does it mean to have the el Naturalista spirit? What makes them different?
El Naturalista is sincere as long as the sincerity marks the passing of life, and who analyzes with intensity as the perfect observer.He is interested in everything that happens in his surroundings and this makes him wise in knowledge of nature and a learning apprentice of life.
Of what he sees, of what he lives, he is conscious that you have to help others and he does. It is his perfectionist effort that makes him stay in permanent contact with his surrounding and this permits him to be modern whilst never forgetting that comfort helps him to be happy.
He travels around the world, lives and experiences portray the role of the walker who savours every moment of every minute and every minute of every moment. It is a vital and harmonic joy, full of contentment with himself and the others. A good way of being remembered. Making another way of walking through life real.
History
El Naturalista was born in La Rioja (Spain), a fertile and prosperous area with a well known footwear tradition that knows about quality and healthy balance between tradition and modernity.
Please, help us to keep writing our history.
Eco -Policy
El Naturalista Frog Eco Policy
El Naturalista is a global shoe brand inspired by nature and people: comfortable and still trendy.
Our environmental policy is the law at El Naturalista that all suppliers, the factory but also our agents and sales people have to adhere to it.
We are constantly working on finding even better and more eco-friendly ways to produce our shoes. Our customers know about that great effort and the increasing sales are proving that the market is approving and supporting us on our way.
To promote natural materials and dyes
To avoid polluting substances
To protect and sustain the environment
To use biodegradable substances where possible
To recycle materials where possible
To pay producers fair prices
To promote traditional skills
To support appropriate technology
To operate with transparency
Shoes and material
El Naturalista is using the least harmful materials for the production of their shoes. All our products are dyed with natural colours. We are using, if possible recycled materials, such us the recycled PU foot bed or recycled rubber for our soles (N 096 Iggdrasil). When it comes to dyeing El Naturalista uses the least harmful chrome combination for the environment. And the frog brand also invented the "pergamino leather" which is treated without the use of chrome.
Charity – Project Atauchi
But if you care about the environment you should also care about people, as we don't understand nature without people to contemplate it.
That is why in 2005 El Naturalista created the Charity Project Atauchi mainly focused on the development of the smallest. El Naturalista works together with non-profit organisations, which are providing international development aid.
For this project El Naturalista worked together with the NGO ProPerú from Pamplona. The main achievements of the projects were: reconstruction and equipment of the school, training of teachers and pupils, electrification with solar panels.
For this achievements El Naturalista received the Solidarity company Prize 2005 in December 2005 from the mayor of Pamplona Ms.Yolanda Barcina and the President of Properu Ms.Laura Arribas.
We work with the Spanish Association of Cerebral Paralysis
El Naturalista collaborates and works with ASPACE, a Spanish association of cerebral paralysis, it is a non governmental organization (NGO) without profit objectives and public service spirit, that groups the main organizations of cerebral paralysis attention in Spain. The ASPACE movement was born 25 year ago, it started as vindication movement committed to correct unjust situations.
In the past, the cerebral paralysis children were not allow to go to ordinaries education centres, have no access to social care attention and to any public resources. For this reason a lot parents created very little associations. They were parents tired of been in hospitals and medical services with no answer to their problems. This movement was the seed of the Aspace Confederation, a organization that provide work and education to every people with cerebral paralysis in Spain.
All services and programs that Aspace develops are based quality criteria to provide cerebral paralysis people attention to search the maximum level of personal development.
El Naturalista follows its own philosophy with permanent attention to the environment, but never forgetting the people. We like to make progresses on a different way.
In the trunk of this tree the landmarks of our history are shown. Events that are important for us and for all the members of this exciting project.
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