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Lexington
Lexington ®
There is a small place named Lexington located just outside Boston, Massachusetts. When you visit this small
town of great beauty, you can hardly imagine the historical fact, that this was the place for the start of the
American Revolutionary War. Here you will find the typical New England houses in cedar wood and white
painting. Lexington ® is a place of historical significance and traditions.
The Lexington ® brand.
The assortment of Lexington is influenced by this typical New England style. Lexington ® follows the tradition
from the East Coast of America and the collection is true to the American tradition of superior craftsmanship. All
our Collections build on the tradition and inspiration from this part of the world. However, we believe that there
are people all around the world, in all countries that enjoy this style of life.
Lexington ® is a life-style Brand.
Lexington ® Collection and Image
With the Lexington ® range you can always combine colors and styles, whether you live in the city or in the
countryside. There are a lot of possibilities to combine the different products, qualities and designs.
The Lexington ® brand provides the consumer with a complete design concept for Home Textiles. The
collection consists of duvets, pillowcases, sheets, bedspreads, blankets and throws as well as terry towels,
bathrobes, pajamas, table linen, kitchen towels, aprons and different accessories. From December 2007 we also
include apparels for both him and her in our Product range. Every item is produced to the highest standard using
only the best materials, design, workmanship and packaging.
Lexington ® Baby, Down and Toiletries are optional ranges under the Lexington ® Brand
The brand values are consequently expressed through every detail of the collection.
Lexington ® appeals to a prestigious client-base with significant purchasing power, that knows exactly what they
want and are definitely aware of premium positioned, classic brand names.
Lexington ® New Product lines.
Lexington ® introduces around 4 new Collections every year following trends and colors from the fashion world;
Spring, Summer, Fall and Holiday (Christmas).
Every Collection is presented in a Catalogue and supported by in-store material like Posters, Postcards and
Promotional Products to create the right atmosphere in-store. Every Collection is also advertised to Consumers.
Lexington ® markets
Lexington ® is represented in Spain, Portugal, United Kingdom, Ireland, Germany, Switzerland, Austria,
Holland, Belgium, France, Sweden, Norway, Finland, Denmark, Poland, Italy, New Zeeland, Australia and
South Africa.
Sweden, Denmark and Finland are handled directly from the head office in Stockholm. For all other Markets we
work with exclusive Distributor Agreements with independent Companies. Each Distributor is a specialist on their Market in Bed & Bath.
Key Facts about the Lexington ® Company AB and the Lexington® Trademark;
• The Lexington ® Company AB is a Swedish, privately owned company founded in
1997, with the Headquarter located to Stockholm, Sweden.
• Lexington ® is an international trademark registered in the U.S. and many other
countries globally.
• The Trademark Lexington ® has it’s origin in the classic New England lifestyle.
• Lexington ® is represented on seventeen (17) European Markets, and outside
Europe in Australia, New Zealand and in South Africa.
• Lexington ® was represented in around 600 shops in 2007
• The Lexington ® Company started with products in the Bed & Bath Categories.
During the years, the Lexington ® Brand has been introduced in new product
categories such as Baby, Down and Skin Care.
From 2005 there is also a complete range of Table Linen Products and from
December 2007, Lexington ® enters the Apparel business for both men and women.
• The largest Markets in 2007 are Sweden, Norway, Germany and Spain.
• The Lexington ® Brand is well represented in famous Department Stores and other
important Shops around the world such as Harrods and Selfridges in London,
El Corte Ingles in Spain, Bijenkorf in Amsterdam, Myer in
Australia, Loads of Living in South Africa, NK in Stockholm, Jelmoli in
Switzerland, Illum Bolighus in Copenhagen, Stockmann in Finland etc.
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