In September 2002, Branex Design took part for the very first time in the Maison & Object Show. No-one is indifferent to the rediscovery of the Tam Tam. Numerous visitors expressed their excitement and told us anecdotes or recounted memories of special times shared with Tam Tams. The reminiscence effect was immediate and crowned with success. The much commented-on presence of Branex Design at this trade show enabled it to establish a network of stockists who today represent almost 460 points of sale throughout the world.
2004: A New Visual Identity
For nearly two years, the Tam Tam stool was such a focus of attention that most correspondence was addressed to “The Tam Tam Company”. It is true that the small stool received vast media coverage. All the communication media adopted a seventies style and this was also the style for the entire website. It was a matter of urgency to establish Branex Design’s new identity: new logo, new graphic chart... new projects!
Branex Design had always taken part creatively in the Tam Tam Stool. Available in all materials and colours, the Tam Tam has been through it all!
In May 2003, it was the subject of an exhibition. Around fifty designers, stylists and graphic artists were invited to customize it. Revamped, revisited, turned every which way, the Tam Tam was utterly transformed to become a playful or practical accessory, an object of art or pomp, a controversial or dream-like vehicle for expression, beautiful, useful or sterile ... just for pleasure! Such pleasure that the exhibition has become a travelling one and attracts new creators in its wake.
Almost 200 of them, from diverse backgrounds, are there to add their signature to the stool, an icon of the seventies.
But it was time for this design unit to build its future. With its new visual identity in its pocket, Branex Design took the opportunity to complete its metamorphosis and register new articles of association. The Branex Design company was born!
The young company was then in a position to open out to new design projects. Guided only by gut feelings, it swings between reproducing emblematic objects from the mythical seventies’ and more contemporary achievements created by young designers. Its creed: to promote democratic, widely accessible objects as far as possible.